Last week I spent a couple of days out of the office helping tech the new Masters in Digital Marketing at RGU.

We ran a two day agency simulation. Complete with written client briefs, client interviews (real clients), ideas sessions, research, concept testing, and repeated prototype cycles.

Our room overlooked the main entrance hall in the Business School – opposite the coffee and sandwich bars – it was amusing to see people pointing up at our windows as they got progressively covered in post its and prototypes.

More doing. Less talking.

materials

You can find out more about the course on the RGU Website.